Case studies
Work shaped around business problems.
Review the challenge, the delivery, and what changed across strategy, systems, product, and operations.
Selected work. Clear deliverables. Practical implementation lessons.
Selected work
Case studies
The challenge, the delivery, and what changed.
A Sudanese fintech company: a website and CMS structure for institutional buyers
A website and CMS plan that translated the company's financial infrastructure offer into a clearer public-facing structure for banks, government entities, and partners.
Aljebali Group: brand architecture for a mining and industrial portfolio
A portfolio identity system for Aljebali Group, Aljebali Mining, and JISCO, aligning group credibility with subsidiary-specific visual language.
Kendah Energy: a company profile and tender system for an energy business
A company-profile and RFP system that helped Kendah Energy explain its capabilities, projects, and relevance clearly in sales and tender contexts.
JASTAR: market-entry communications for a Turkish energy contractor in Sudan
Arabic market-entry communications for a Turkish company, including company profile, formal letters, and a Sudan power-ship proposal package.
UPO: advocacy and communications governance for a humanitarian NGO
A communications and advocacy governance package for a humanitarian NGO working across disability inclusion, protection, emergency response, and partner reporting.
Radiance Training Center: designing a six-month livelihoods training pilot
A six-month pilot design for a sustainable livelihood capacity center, covering syllabus, training guide, implementation plan, budget, and operating logic.
Palmae: packaging a skincare line from research moodboards to print-ready production
Packaging design for a skincare line, moving from product and visual research into dielines, mockups, labels, boxes, and print-ready production files.
Radiance Co. Ltd: Solar Power for Health Facilities in Red Sea and Kassala
I lead strategy and business development at Radiance. This project set out a clear goal: keep essential health services running in facilities that face unstable grid power and high diesel costs. We focused on practical reliability, simple operations, and ha...
TadmeenPro: an operations core for insurers that is ready for AI
TadmeenPro grew out of a simple observation. Many carriers in our region run critical parts of their business on spreadsheets and stitched-together tools. Policies, endorsements, claims, and reinsurance sit in separate silos. Finance teams reconcile after t...
Elsafwa Group, Volkswagen Sudan: from a weak presence to a credible brand system
Elsafwa Group was an established automotive player in Sudan, yet the brand looked and felt improvised. Visuals varied by channel. Tone of voice shifted from corporate to salesy from one post to the next. Dealership materials, aftersales forms, and social co...
T2meen: A Central Issuance System for Third-Party Motor Insurance in Sudan
I worked with Phoenix International on T2meen, a central issuance platform for third-party motor insurance. The goal was simple to state and hard to execute: get every licensed insurer to issue the same class of policy through one governed system so premium...
A Sudanese fintech company: turning a new digital company into an operating system
An internal operating baseline covering structure, roles, policies, HR templates, service agreements, and workflow tools for a growing digital-payments company.
Aljebali and JISCO: company profiles and web content for technical buyers
Company profiles and web content that translated mining, processing, and group capabilities into structured buyer-facing material.
Kendah Energy: a practical brand and stationery system for daily use
A practical identity and stationery system that gave Kendah Energy a consistent visual language across everyday documents, staff materials, and physical touchpoints.
SDD: UX/UI and launch materials for a digital payments app
A product and launch package for SDD, covering app UX/UI direction, visual assets, bank-facing presentation material, and early marketing structure.
Aljebali Group: internal regulations and field manuals for a high-risk operating environment
A deep internal operations package covering HR, HSE, risk, procurement, finance, site operations, security, quality, documents, and field conduct.
SDD: financial model and investor pack for a five-year fintech rollout
A scenario-based financial and investor model for SDD, connecting rollout assumptions, revenue logic, costs, margins, and partnership phasing.
JISCO: shaping a value-stream management system for gold-processing operations
A software and workflow concept for managing JISCO's operational value stream from intake and processing through controls, reporting, and accountability.
Asset and Fleet Management Platform with A4 Group for a confidential government client
I am leading strategy and delivery with A4 Group on an asset and fleet platform for a confidential finance authority. The system is in active development. The aim is simple to say and hard to do: create one trusted record of public vehicles, generators, IT...
Orooma: Building Sudan’s First Digital Recruitment Platform in a Low-Trust Market
Orooma started with a simple promise: make hiring in Sudan faster, fairer, and searchable. The timing was both good and difficult. Job seekers were eager to try anything that moved them beyond word-of-mouth and WhatsApp forwards. Many business owners, on th...
Talya Properties: Steering a Real Estate Business Through a Cooling Market
I worked with Talya Properties in Sudan at a time when the market was shifting under everyone’s feet. After 2011, when South Sudan split and oil revenue dropped, inflation pushed many people into real estate as a store of value. Prices climbed fast, supply...
National Trade Facilitation Platform with A4 Group for a confidential authority
I am leading strategy and delivery with A4 Group on a national trade facilitation platform for a confidential trade authority. The system is under active development. The aim is simple to state and hard to implement: give importers, exporters, customs broke...
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